The Creative Company’s Yips Yogurt Chips Video Awarded Bronze in Food & Beverage — Branded Content in 43rd Annual Telly Awards

MADISON, Wis. (July 7, 2022) —  The Creative Company announced today the Director’s Cut of the Yips Yogurt Chips Video is the Bronze Winner in the Food & Beverage — Branded Content category in the 43rd Annual Telly Awards.

The winning visual content is a one-minute promotional video for a start-up food brand based in Madison, Wisconsin — Yips Yogurt Chips. The video features green screen special effects, motion design, and animation. It was filmed on location at The Creative Company at West Washington Place. Erin Vranas, Founder of Yips Yogurt Chips, wrote the script and created the vision. Then, she needed help bringing it to life. 

That help came from The Creative Company’s Director of Cinematography, Tyler Grimh. He not only captivated an audience but informed viewers why the reinvention of Greek yogurt as a portable snack should be their next purchase. 

“We were on a budget, naturally. We filmed this in one location and we used the green screen so we could add animation and visual effects easily,” Grimh said. “Erin is a natural and the Yips brand is alive with energy and flavor. I look forward to seeing them on every specialty food grocery shelf in America!”

“We went to The Creative Company to make this video for us, and it was an awesome experience,” Vranas said. “We had the best experience working with Tyler. This guy is on a whole other level with the magic he did with our video. I highly recommend The Creative Company, especially if you want an amazing brand video. They’re able to meet and exceed whatever you’re looking for. Do it!”

The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies, including Adobe, Netflix, Dow Jones,  A&E Networks, Hearst Media, Nickelodeon, ESPN Films, and Vimeo.

“Now, more than ever, it is necessary to celebrate video work that reflects the top tier of our industry, such as The Creative Company,” Telly Awards Executive Director Sabrina Dridje said. “This year’s submissions reflect an industry that has returned to the important work of storytelling, one that has returned with a new perspective that values innovation, agility, equity, and tenacious creativity.”

Last year, The Telly Awards attracted more than 12,000 entries from top video content producers, including Netflix, HBO Latin America, Microsoft, Adobe, and Nickelodeon.

The full list of the 43rd Annual Telly Awards winners can be found at: www.tellyawards.com/winners.  

About The Creative Company, Inc.

The Creative Company is Wisconsin’s leading PR and Digital Agency that represents top nonprofits, businesses, and entrepreneurs, helping them evolve, promote and protect their brands and reputations. The Creative Company is certified as a Woman-Owned Business Enterprise by the State of Wisconsin, is a proud member of the Better Business Bureau of Wisconsin, the 2022 Dane County Small Business of the Year Winner, and is the recipient of many creative awards and accolades including Best Places to Work and Best Ad Agency in Wisconsin. 

Visit thecreativecompany.com for more information.

Please contact Ben Sefarbi, Public Relations Media Specialist, for inquiries: ben@thecreativecompany.com or call (608) 442-6336.

National Guardian Life: Marita LaChapell promoted to Senior Vice President, Chief Administrative Officer

Marita LaChapell has been promoted to Senior Vice President, Chief Administrative Officer at National Guardian Life Insurance Company (NGL). LaChapell joined NGL in January 2020 as Vice President of Internal Consulting.

In her role as Senior Vice President, Chief Administrative Officer she leads the Internal Audit, Procurement and Tax teams. Additionally, LaChapell leads process improvement and process integration projects and has an active role in M&A and many other corporate objectives.

“Marita joined NGL two years ago and her leadership role and impact on the organization has continued to grow. We appreciate her tenacity and efforts that has resulted in lowering our risk profile and improving our professionalism,” said Knut Olson, President & CEO at NGL.

As Founder and CEO of Align Financial, LaChapell has a background and expertise in financial management across a wide variety of industries. In addition, during her 30-year career she broadened her leadership footprint by designing and implementing enterprise/information systems, compensation strategies, advising clients regarding their personal financial planning, growing advisory sales teams and driving organizational change through continuous improvement, Lean, Six Sigma and Operational Excellence programs.

“NGL has been an exciting and energizing step in my career, I appreciate the organization’s willingness to embrace new challenges to enable growth and the great people I get to work with every day,” said LaChapell of her experience.

She holds a Bachelor of Science in Business Administration degree from Michigan Technological University in public accounting, specializing in information systems. She is a Certified Public Accountant and Personal Financial Specialist. Additionally, LaChapell earned a Lean Six Sigma Black Belt in 2009.

She is a global volunteer for Habitat for Humanity International and serves as a Board member for her church.

About NGL

Established in 1909 National Guardian Life Insurance Company (NGL) is an insurance company headquartered in Madison, Wis. Licensed to do business in 49 states and the District of Columbia, NGL markets preneed and individual life and annuities, as well as group markets products. Information about NGL can be found at www.nglic.com; Facebook: Facebook.com/NGLIC and LinkedIn: https://www.linkedin.com/company/national-guardian-life-insurance-company.

National Guardian Life Insurance Company is not affiliated with The Guardian Life Insurance Company of America a/k/a The Guardian or Guardian Life.

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Outdoor UW, Hoofers, Wisconsin Union Directorate to Host Concert on the Water, Featuring Band Sleeping Jesus

FOR IMMEDIATE RELEASE

Contact Information:
Madeleine Carr, Communications Coordinator
(774) 400-4141
madeleine.carr@wisc.edu

OUTDOOR UW, HOOFERS, WISCONSIN UNION DIRECTORATE TO HOST CONCERT ON THE WATER, FEATURING BAND SLEEPING JESUS
Concertgoers invited to enjoy free, live music from watercraft

MADISON – The Wisconsin Union’s Outdoor UW, Wisconsin Union Directorate (WUD) Music Committee and Hoofer Outing Club are ready to make a splash with the Union’s first-ever Lakefront Live at the Memorial Union Terrace on July 14 at 6 p.m. The free outdoor concert – featuring indie pop band Sleeping Jesus – turns the band at the UW Credit Union Terrace Stage 180º around to face audience members on paddle and watercraft on Lake Mendota.

Community members and visitors can rent single or double kayaks, stand-up paddleboards – including an eight-person stand-up paddleboard called the SUPSquatch – or canoes from Outdoor UW to soak in the show from Lake Mendota. To rent Outdoor UW equipment for this event, each person must make a reservation. Each reservation is $15 and secures one spot on an Outdoor UW paddlecraft for the entirety of the event (6-9 p.m.). 

The Outdoor UW team encourages those interested in a certain paddlecraft to arrive early, as patrons with reservations will receive a spot on a craft on a first come, first served basis. Renters may arrive starting at 3 p.m., and all members of a party must be present to select their shared craft. Individuals under the age of 18 must be accompanied by an adult both at the service desk and while on Lake Mendota to rent an Outdoor UW craft during this event. Those under the age of 16 must also be in the same craft as their guardian. The Outdoor UW team will provide safety guidance and lifejackets. 

Guests can make online reservations at members.hoofers.org/event/87366. 

Additionally, the Hoofer Outing Club will offer free canoe rentals on a first come, first served basis to individuals 18 and older, starting at 5:30 p.m. on July 14.

The presence or consumption of alcohol/drugs is not permitted on Outdoor UW or Wisconsin Hoofers watercraft. Individuals who are believed to be under the influence of alcohol/drugs will not be allowed to board a craft.

Those with their own watercraft may paddle over to enjoy the concert, as well.

The one-of-a-kind concert can also be enjoyed from the Terrace, where audience members can pull up an iconic sunburst chair and savor a brat and other food options from Memorial Union’s many dining options while taking in the show.

“We are so excited to collaborate across the Union to bring an event that speaks to both our love for music and for the outdoors,” said Sean Michael Dargan, Wisconsin Union advisor. “It’s a true celebration of some of the best parts of Madison summers – getting out in nature, relaxing, live music and feeling the joy of community.”

Sleeping Jesus is a Minnesota-based band with a carefree pop style that has attracted a growing following – with more than 56,000 monthly listeners and 1.5 million streams of its hit song “Goddess” on Spotify, alone.

If there is a blue-green algae bloom on the day of the event, Outdoor UW will refund rentals, and water outings will be canceled, with Lakefront Live transitioning to a Terrace-facing event. In the event of inclement weather, outdoor rentals will be refunded, and the concert will occur inside Memorial Union at der Rathskeller. Details of this event are subject to change. The Wisconsin Union team aims to announce any unanticipated changes in this event by 4 p.m. on July 14. 

Lakefront Live is one of the many live music events held at the Terrace as well as throughout the year at Memorial Union and Union South. For a full lineup of this summer’s concerts and other Terrace season events, visit terracesummer.com.

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About the Wisconsin Union

The Wisconsin Union enhances the lives of members and visitors through recreational, cultural, educational and social opportunities. Formed in 1907, the Wisconsin Union is a membership organization that blends study and leisure to create unique out-of-classroom opportunities. Learn more about the Union and its tradition of providing experiences for a lifetime: union.wisc.edu.

To read this release online, visit union.wisc.edu/about/news/lakefront-live

Strang: Wisconsin Youth Symphony Orchestra’s New Home

­June 28, 2022

Strang Press Release
811 E. Washington Ave. Suite 200
Madison, WI 53703
608.276.9200
strang-inc.com

Wisconsin Youth Symphony Orchestra’s New Home
The WYSO Center for Music Breaks Ground on East Washington Avenue

Wisconsin Youth Symphony Orchestra recently broke ground on the construction of its new 40,085 SF rehearsal and performance space. The building will feature three state-of-the-art rehearsal halls, eight studios, nine practice rooms, administrative offices, and a music library. The music center is set to be fully operational in the fall of 2023.

More than 500 young musicians aged 5-18 currently participate in WYSO. After years of growth and practicing in schools, churches, and parking lots, this building will be the first permanent space they can call their own. The facility will have the capacity to hold all of WYSO’s current orchestra and Music Makers students, with room to grow.

The groundbreaking ceremony saw WYSO members, sponsors, trustees, and project partners in attendance and featured a special performance from WYSO student musicians. Speaking at the event, Executive Director of WYSO, Bridget Fraser described the future music center as a triumphant “new day” for WYSO moving forward.

The striking design of the WYSO music center is inspired by the shapes of musical instruments. Sweeping curved roofs reflect the contour of a cello and the landscaped gardens mirror the shape of a bell and trumpet. Ceiling patterns and acoustic panels echo the shape of sound waves. The copper material used throughout the building imitates a timpani drum.

The large rehearsal halls will each hold a 100-musician orchestra with balconies that offer viewers the opportunity for bird-eye observation. Because acoustics were of central importance, the building implements creative sound design in order to block busy street noise and isolate sound within each hall. Local Wisconsin materials were also used as a source of inspiration and the exterior will be sourced from local Wisconsin limestone. The building will also meet energy efficiency best practices, satisfy Madison rain-water-runoff goals, and include a partial green roof.

As Drew Martin, Lead Design Architect and Project Manager from Strang Inc., stated, “The WYSO Center for music will be a world-class educational facility as well as an iconic fixture for the arts in the East Washington Corridor. WYSO is such a wonderful, community-driven organization, and it was a joy to work on this project with them.”

WYSO’s new home on East Washington Avenue joins a flourishing youth arts neighborhood and will serve as a real cultural jewel for the city of Madison and its young musicians.

Check out a virtual video flythrough of WYSO’s new music center! https://www.youtube.com/watch?v=IQqKvTbpO84

Fleetworthy Solutions: There’s No Place Like Home

Madison, WI, June 28, 2022 – Since rebranding back in 2017, Fleetworthy Solutions has seen their number of clients, strategic partners, and employees increase year after year. Furthermore, after 8+ years of sharing a building with several other businesses, Fleetworthy has now increased their square footage and has a building of their very own to call home!

Read more here