Three Madison Businesses Recognized at 2017 Business Excellence Forum

Susan Thomson, CEO
ActionCOACH of Madison


Three Madison Businesses Recognized at 2017 Business Excellence Forum

Be Inspired Salon Inc, wins Best Overall Marketing Program Award

MADISON, WI and HOUSTON, TX – Kati Whitledge, founder of Be Inspired Salon Inc. (, was named the winner for the Best Overall Marketing Program – Americas at the 2017 Business Excellence Awards, which was held at The Westin in Houston, Texas on February 20, 2017.

The Business Excellence Awards – which was hosted by ActionCOACH, the top international business coaching firm – honor the “best of the best” in small and medium sized businesses from around the world, and uses the event to showcase exceptional results achieved by business owners, entrepreneurs, their teams and their companies.

Whitledge and her company received the highest honor in the Best Overall Marketing Program category. Be Inspired Salon Inc. has carved out a niche in marketing for salon owners in all of the US.

“Since joining Mike McKay at ActionCOACH of Madison in 2012, I’ve expanded my salon and doubled our revenue. It’s allowed me the flexibility and freedom to simultaneously start three unique businesses while maintaining a standard of excellence within our salon,” Whiledge said. “This event gave me the opportunity to meet the best leaders in business from across the globe. When you sign up to work with ActionCOACH, you’re tapping into the success of your coach as well as the success of everyone they’re associated with. I’m grateful for every lesson, resource, and opportunity Mike has given me.”

ActionCOACH of Madison also had other clients who were recognized at the 2017 Business Excellence Forum and Awards as finalists in three additional categories:

–Peterson Technology Group (, founded by Kevin Peterson, was a finalist in the Best Service Business with Less Than 10 People category.

–Kati Merical and Todd Hultman of Cabinet Masters ( were a finalist in the Fastest Growing Business category.

–In addition to winning the Best Overall Marketing Program award, Whitledge was a finalist in the Young CEO of the Year category

The 2017 Business Excellence Forums and Awards are part of ActionCOACH’s ongoing commitment to innovation, excellence and business re-education for owners and teams who operate and work in small-and-medium sized businesses. In addition to the awards ceremony, the Business Excellence Forum featured seminars with top speakers in the world of business, including Keith Cunningham, Ivan Misner, Tim Brown, Richard Maloney, Paul Dunn and ActionCOACH Founder and Chairman Brad Sugars.

About ActionCOACH of Madison
ActionCOACH is the world’s number one business and executive coaching firm (Entrepreneur Magazine, 2005-2010), with more than 1,000 offices in 32 countries. ActionCOACH has been recognized locally as a finalist by InBusiness Magazine’s Executive Choice participants three consecutive years (2009-2011), and is a Global Top 100 performing firm.

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