Sergenian’s Wins Gold Standard Award

Media Contact: Jim Geisking, Kennedy Communications, 608-558-0693,


Top honor from World Floor Covering Association

Sergenian’s Floor Coverings, founded in Madison in 1930, was recently honored with the 2017 Gold Standard Award from the World Floor Covering Association (WFCA).

The WFCA recognized Sergenian’s as an “instant standout” for this national award because of their “second-to-none” customer service and “aggressive” sustainability efforts. The WFCA gave Sergenian’s the first place award after evaluating eligible businesses on their knowledge, customer service, quality of store image and code of conduct.

Ten years ago Sergenian’s started the first and only comprehensive carpet reclamation program in the state of Wisconsin. Called Sergenian’s Landfill Free Guarantee, the program has resulted in more than 12 million pounds of carpet recycled.

“We are honored to receive this award, which is really a reflection of how much we value our customers and the greater Madison community,” said Jim Garner, president/CEO of Sergenian’s. “We take great pride in our sustainability efforts, which will benefit generations to come.”

The 2017 Gold Standard Award is not the first recognition received by Sergenian’s.  Other recent awards and honors include CEO Jim Garner’s 2016 Ground Floor Award from the Greater Madison Chamber and 2012 induction into InBusiness Magazine’s Hall of Fame; InBusiness Magazine’s Sustainability Award in 2010, Mohawk Greenworks Dealer of the Year in 2009, Starnet Design’s Best Overall Project in 2005, America’s Rug Retailer of the Year in 2003.

For more information regarding Sergenian’s Floor Coverings, please visit For more information about the WFCA, visit and

About Sergenian’s Floor Coverings

Founded in 1930, Sergenian’s aims to provide local and sustainable flooring products of the highest quality and value, with professional service and installation. The company offers wall-to-wall carpet and a wide variety of other floor coverings. The award-winning company and its sustainability efforts are recognized both nationally and locally.

Chamber Resources

Business Directory

Business Directory