Contact: For Immediate Release
Vice President of Retail and Business Banking Manager
Wisconsin Bank & Trust
Wisconsin Bank & Trust Takes Swipe at Breast Cancer
Madison, Wisc., March 17, 2016 — The fight against breast cancer in Wisconsin received a boost recently, after a check presentation to Breast Cancer Recovery Foundation, Inc. in Fitchburg, totaling $17,645.88.
“This annual donation by Wisconsin Bank and Trust provides critical support for programs that help women heal emotionally after surviving breast cancer,” said Gail Riedasch, Executive Director of the Breast Cancer Recovery Foundation. “We greatly appreciate the bank’s long standing contribution to this vital aspect of breast cancer recovery.”
The Pink Ribbon Debit Card is free and available with all Wisconsin Bank & Trust personal checking accounts. “Each time a customer swipes his or her card to make a purchase, the bank makes a 2.5-cent contribution to the Breast Cancer Recovery Foundation in Madison,” said Amber Tenpas,Vice President Retail Banking Manager of Wisconsin Bank & Trust. “We are honored to contribute to our community and the cause, which affects more than 3 million people annually.”
Since the launch of the Pink Ribbon Debit Card in May 2012, community members have taken 1,745,028 “swipes against breast cancer,” leading to $43,625.73 in total donations to the Breast Cancer Recovery Foundation. The bank’s parent organization, Heartland Financial USA, Inc., has contributed nearly $400,000 to cancer support groups since 2012.
Riedasch accepted the donation during a presentation at Wisconsin Bank & Trust’s Fitchburg location on Verona Road. Representing Wisconsin Bank and Trust at the event were Tenpas, Jill Mack, Private Banker and Breast Cancer Recovery Foundation board chair and Steve Machotka, Market President for the Madison area.
Customers interested in joining the Pink Ribbon Debit Card program can visit any Wisconsin Bank & Trust Banking Center or www.wisconsinbankandtrust.com for more information.
About Breast Cancer Recovery Foundation
Breast Cancer Recovery’s flagship program, Infinite Boundaries® retreats, are based on the belief that the journey to recovery and healing involves the whole woman, mind and body. Retreats are designed to help women find inner strength and experience the hope needed to live each day beyond the boundaries of breast cancer. Survivors have the opportunity to discuss the issues surrounding their breast cancer, gather information, and experience and enjoy the company of new-found “sisters” in healing environments. Special care is taken in choosing scenic, natural settings because we believe that healing can be found in nature. Please visit our website to find more information: www.bcrecovery.org.
About Wisconsin Bank & Trust
Wisconsin Bank & Trust (WBT) is a community bank with assets more than $1.1 billion serving customers in the Madison, Monroe, Green Bay, Sheboygan and southwest areas of Wisconsin. The bank is a subsidiary of Heartland Financial USA, Inc. [HTLF] and operates 18 banking centers and two mortgage origination offices, all located in Wisconsin. Visit wisconsinbankandtrust.com to learn more. Wisconsin Bank & Trust is a member of the FDIC and an Equal Housing Lender.
About Heartland Financial USA, Inc.
Heartland Financial USA, Inc. (NASDAQ: HTLF) is a diversified financial services company with assets exceeding $8 billion. The company provides banking, mortgage, private client, investment, insurance and consumer finance services to individuals and businesses. Heartland currently has 108 banking locations serving 85 communities in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado, Minnesota, Kansas, Missouri, Texas and California, with mortgage loan production offices in California, Nevada and Idaho. Additional information about Heartland Financial USA, Inc. is available at www.htlf.com.