Madison Community Foundation

Contact:  Brennan Nardi, Communications Director
 Madison Community Foundation
Happy Money co-author and Harvard Business Professor Michael Norton to Headline
Madison Community Foundation’s May 12 Annual Event: “MADISON GIVES”

Michael Norton, Harvard Business School professor and co-author of Happy Money: The Science of Happier Spending, will headline “MADISON GIVES,” Madison Community Foundation’s annual event on Thursday, May 12, at Monona Terrace. Register today (Online registration ends May 5.)
The two-part “MADISON GIVES” program will feature Norton in a live interview with Wisconsin Public Radio’s “to the best of our Knowledge” host Anne Strainchamps, followed by a reception, dinner and keynote speech by Norton, who is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. Attendees may select one or both events. 
“When …. spending is done right—when it feels like a choice, when it connects us with others, and when it makes a clear impact—even small gifts can increase happiness, potentially spurring a domino effect of generosity,” write Norton and co-author Elizabeth Dunn in Happy Money
During the interactive afternoon conversation, Norton and Strainchamps will explore the science of spending, and the social, health and financial benefits of investing in others. Norton will keynote MCF’s annual dinner, which celebrates how giving connects us all—as individuals, organizations and communities. 

THE TALK - 4 – 5 p.m. Cost: $35, includes 1 signed book; $55 for 2 admissions, includes 1 signed book
“The Domino Effect of Generosity” featuring Harvard Business School professor andHappy Money: The Science of Happier Spending co-author Michael Norton in a live interview with host of “to the best of our Knowledge” Anne Strainchamps. Wisconsin Book Festival is the event’s Promotional Partner. 
THE DINNER - 5 – 8:30 p.m. Cost: $75 per person or $480 for a table of 8
“An Evening of Celebrating Impact” featuring keynote speaker Michael Norton, co-author of Happy Money: The Science of Happier Spending, the Harold M. Brierley Professor of Business Administration at the Harvard Business School, and a member of Harvard’s Behavioral Insights Group. CUNA Mutual Group is the evening’s Premier Sponsor.
Norton’s research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.” Click here to read Norton’s biography. 
Click here to view Michael Norton’s Tedx Talk, “How to Buy Happiness,” which has been viewed more than 3 million times.  
More about Happy Money —“Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide ‘happier products’ to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.” (Simon & Schuster, 2014)
Created in 1942, Madison Community Foundation is comprised of more than 1,000 individual endowment funds with total assets of approximately $160 million. In addition to the nearly $1.7 million in Community Impact grants awarded in 2015, MCF donors gave an additional $9 million in gifts to charitable organizations throughout Dane County, across the United States, and around the world. In 2017, MCF will celebrate its 75thanniversary. 


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