Pressure Chamber finalists announced



Six local startups to compete in Shark Tankstyle pitch contest for a spot in the

Chamber’s delegation to visit top venture capitalists in Silicon Valley

MADISON – What do swallowing disorders, grocery shopping and fertility have in common? Innovative

solutions on all of these subjects, and more, will be presented at Pressure Chamber, the Greater

Madison Chamber of Commerce’s exciting pitch competition for the region’s most promising early‐stage


The six finalists will compete before a panel of out‐of‐state investors and a live audience for an all-expenses

paid trip to pitch to top global investors on an exclusive Chamber startup delegation to Silicon

Valley in October.


Pressure Chamber finalists are:

bluDiagnostics (Madison) – A biomedical device company that offers the first over‐the‐counter

test to measure fertility‐related hormones in saliva, with resulting data sent to a mobile

Fetch Rewards (Madison) – A mobile application that allows grocery shoppers to scan every

items as they shop, receive real‐time savings that automatically apply to eligible items, track

their spending and checkout with the scan of a single barcode on their phone.

Health eFilings (Madison) ‐ Proprietary software that offers a turn‐key, end‐to‐end solution that

enables physicians and healthcare organizations to comply with Medicare’s annual reporting

requirements of quality data, and thereby avoid significant penalties.

Redox (Madison) – A connector to proprietary electronic health records systems used by

hospitals around the country, providing API access to applications those health systems

choose to work with.

SmartUQ (Madison) – Analytics software tool that helps companies reduce the complexity, time

and cost of design cycles across a wide range of industries.

Swallow Solutions (Madison) – A maker of both a medical device that delivers oropharyngeal

strengthening therapy to treat swallowing disorders and nutritional food products tailored to

the patient’s diagnosed level of swallowing difficulty.


Chamber President Zach Brandon noted the diversity and scale of problems being solved by the selected

companies are just the latest indicator of greater Madison’s growing startup ecosystem.

“The momentum is real. Greater Madison is a place where top talent solves big problems,” said

Brandon. “The pressure is certainly on for these startups but arguably more so for the judges and

audience who must pick a winner among such an exciting, high‐potential slate of companies.”


Pressure Chamber returns for a second year, this time joining with the Chamber’s neXXpo Business in

Fast Forward expo on Aug. 25  in the heart of Forward Fest, an eight day celebration of

Madison entrepreneurship.


“Come to our Business in Fast Forward expo during the day and stay for what is certain to be an exciting

pitch night,” Brandon added.


Pressure Chamber begins at 4 p.m. One $20 ticket gets audience admission to neXXpo, Pressure Chamber, a pitch night Zendesk‐sponsored

Happy Hour with open bar and appetizers, plus the evening finale celebration of local business success

in Startup Showcase, co‐hosted by Capital Entrepreneurs and Accelerate Madison, a program of the

Chamber. Startup Showcase will feature rising startups giving five‐minute “demo day” style pitches.

Get your tickets to be a part of the live voting audience, and access to all neXXpo events, at


The Pressure Chamber is presented by Michael Best & Friedrich, with support from the State of Wisconsin

Investment Board, Wisconsin Economic Development Corporation, American Family Ventures, Baird Capital, 4490

Ventures, HealthX Ventures, Lindsay Stone & Briggs, Three Oaks Venture Fund, Venture Investors and the Wisconsin

Alumni Research Foundation.


About the Greater Madison Chamber of Commerce:

The Greater Madison Chamber of Commerce is the voice of business with nearly 1,300 organizations – ranging

from one‐person shops to corporations with more than 8,000 employees – working to bring the Greater Madison

area to its full potential. The Greater Madison region is a leader in innovation. From cutting‐edge technologies to

distinctive retail shops to inventive services and products, our members vary greatly but are united by the region’s

entrepreneurial spirit. More information can be found at


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