Six local startups to compete in Shark Tank‐style pitch contest for a spot in the
Chamber’s delegation to visit top venture capitalists in Silicon Valley
MADISON – What do swallowing disorders, grocery shopping and fertility have in common? Innovative
solutions on all of these subjects, and more, will be presented at Pressure Chamber, the Greater
Madison Chamber of Commerce’s exciting pitch competition for the region’s most promising early‐stage
The six finalists will compete before a panel of out‐of‐state investors and a live audience for an all-expenses
paid trip to pitch to top global investors on an exclusive Chamber startup delegation to Silicon
Valley in October.
Pressure Chamber finalists are:
bluDiagnostics (Madison) – A biomedical device company that offers the first over‐the‐counter
test to measure fertility‐related hormones in saliva, with resulting data sent to a mobile
Fetch Rewards (Madison) – A mobile application that allows grocery shoppers to scan every
items as they shop, receive real‐time savings that automatically apply to eligible items, track
their spending and checkout with the scan of a single barcode on their phone.
Health eFilings (Madison) ‐ Proprietary software that offers a turn‐key, end‐to‐end solution that
enables physicians and healthcare organizations to comply with Medicare’s annual reporting
requirements of quality data, and thereby avoid significant penalties.
Redox (Madison) – A connector to proprietary electronic health records systems used by
hospitals around the country, providing API access to applications those health systems
choose to work with.
SmartUQ (Madison) – Analytics software tool that helps companies reduce the complexity, time
and cost of design cycles across a wide range of industries.
Swallow Solutions (Madison) – A maker of both a medical device that delivers oropharyngeal
strengthening therapy to treat swallowing disorders and nutritional food products tailored to
the patient’s diagnosed level of swallowing difficulty.
Chamber President Zach Brandon noted the diversity and scale of problems being solved by the selected
companies are just the latest indicator of greater Madison’s growing startup ecosystem.
“The momentum is real. Greater Madison is a place where top talent solves big problems,” said
Brandon. “The pressure is certainly on for these startups but arguably more so for the judges and
audience who must pick a winner among such an exciting, high‐potential slate of companies.”
Pressure Chamber returns for a second year, this time joining with the Chamber’s neXXpo Business in
Fast Forward expo on Aug. 25 in the heart of Forward Fest, an eight day celebration of
“Come to our Business in Fast Forward expo during the day and stay for what is certain to be an exciting
pitch night,” Brandon added.
Pressure Chamber begins at 4 p.m. One $20 ticket gets audience admission to neXXpo, Pressure Chamber, a pitch night Zendesk‐sponsored
Happy Hour with open bar and appetizers, plus the evening finale celebration of local business success
in Startup Showcase, co‐hosted by Capital Entrepreneurs and Accelerate Madison, a program of the
Chamber. Startup Showcase will feature rising startups giving five‐minute “demo day” style pitches.
Get your tickets to be a part of the live voting audience, and access to all neXXpo events, at
The Pressure Chamber is presented by Michael Best & Friedrich, with support from the State of Wisconsin
Investment Board, Wisconsin Economic Development Corporation, American Family Ventures, Baird Capital, 4490
Ventures, HealthX Ventures, Lindsay Stone & Briggs, Three Oaks Venture Fund, Venture Investors and the Wisconsin
Alumni Research Foundation.
About the Greater Madison Chamber of Commerce:
The Greater Madison Chamber of Commerce is the voice of business with nearly 1,300 organizations – ranging
from one‐person shops to corporations with more than 8,000 employees – working to bring the Greater Madison
area to its full potential. The Greater Madison region is a leader in innovation. From cutting‐edge technologies to
distinctive retail shops to inventive services and products, our members vary greatly but are united by the region’s
entrepreneurial spirit. More information can be found at greatermadisonchamber.com.